I got to work with 88Nine Radio Milwaukee and my wonderful classmates Kasey Hurst and Julien Wilks to devise this colorful ad campaign. With streaming services stealing radio listeners...this campaign sets out to communicate the unique flavors and opportunities Radio Milwaukee has to offer.
In order to reach and engage young music listeners, we organized our mission into three core objectives:
Be Accessible, Expand Horizons, and Connect with Milwaukee. Our poster designs (seen below) reflect each of the objectives.
Currently, our "Connect" Character illustration can be seen implemented onto Bublr Bikes around downtown Milwaukee!