Brand Identity Case Study: Gaming Generations

Brand Identity Design

Gaming Generations is a Wisconsin based Video Game store that sells new and used games. I worked to provide a fresh and concise visual identity to help expand the brand.

Logo Design

Their current logo is busy with components that compromise  memorability and its ability to scale. As a solution, I pursued abbreviation and simplification.
I focused on rounder shapes with softer angles as a way to avoid overly-masculine visual tropes and expand the brand's audience into gender neutral spaces

Back to Main Portfolio