Gaming Generations is a Wisconsin based Video Game store that sells new and used games. I worked to provide a fresh and concise visual identity to help expand the brand.
Logo design, brand identity design, 3D modeling
Their current logo is busy with components that compromise memorability and its ability to scale. As a solution, I pursued abbreviation and simplification. I focused on rounder shapes with softer angles as a way to avoid overly-masculine visual tropes and expand the brand's audience into gender neutral spaces
Generous amounts of whitespace and round corners on brand letterheads and business cards convey both structure and levity in their formal communication.
The gaming Generations tradeshow space can be found at big gaming conventions like the E3 and Pax, where attendees may play demos of upcoming games and win prizes.